As a Sr. UX Designer focused on augmented reality interactions, I collaborated with a talented team on the redesign of the Macy's App, incorporating innovative features such as augmented reality, a style quiz, and style inspiration. My role involved enhancing the user experience by integrating AR technology, allowing users to visualize products in their own spaces. We developed a personalized style quiz to offer tailored recommendations and created a style inspiration section to keep users engaged with the latest trends. This comprehensive redesign ensured a modern, engaging, and user-centric shopping experience, setting a new standard for digital retail interfaces.
